Having over 30 different products in the company’s international portfolio was challenging with new product introductions and old products getting discontinued. Going in we did a complete audit and overhaul of the messaging and colors.

I worked with marketing and internal web dev’s to do a full tear down and rebuild of the D2C site and all of it’s landing pages - optimizing the site, shopping cart and API content on a weekly basis.

Teaming up with the #1 sanitary wipe company in retail and Amazon with the tagline… FROM GUT TO BUTT: WE’VE GOT YOU COVERED, and calling it THE #2 BUNDLE was a stroke of genius.

From paid ads to sponsored ads there were many, many ads created that had to be fresh and engaging for all six of the best sellers and also new products. These ads came in multiple sizes and formats for different online platforms.

Creating and maintaining storefronts for all of the ecommerce platforms- Amazon, TikTok Shop, Walmart, Shop Pay and Temu to name a few. Refreshing the stores during holidays, and special events to engage customers with new products, bundles and new product information.

I worked with the social media team to develop the look and content for each of the platforms. Creating multiple infographic panels, UGC content, and sponsored affiliate content- the goal was spreading awareness, increasing engagement and going viral to boost sales.

Finding new and challenging ways to incorporate the proprietary, probiotic formula the company is known for into different types of products while staying effective. Some examples are gummies, tablets, powders and yogurts.

Managing Senior Designers, photo studios, production vendors and collaborating with leadership and cross functional teams in Marketing, Sales and Supply Chain is very rewarding especially when the wins are substantial.